You’ve read about the Wedding, Arisaig, the Homemade Gin and know more about Squirrel’s daily routine than you may have bargained for. Now it’s time to read about us….The Gin Club.
So there you are, two men about to hit the late stages of their twenties, one slightly further along than the other (even although many people think that the younger of the two is the older brother of the other – typical). Both like Gin, one has a more discerning taste and he slowly builds a rather bespoke collection. Following Birthdays and Christmas’ of asking only for Gin the collection continues to grow. His shorter, less grey friend comes round often and they start to sample each in turn. This happens more and more. One supplies the Gin, the other, the ice, tonic and garnish; until the shorter (and ultimately chubbier/buff) friend decides he should start purchasing his own bottles of craft and small batch Gin too. They start drinking these gins before heading out and painting the town a creamy beige colour.
These nights of Gin appreciation were always accompanied by their love of everything social media orientated. They were after all the first generation to really take to chat rooms, Hot or Not, Faceparty, Myspace, Facebook, Twitter, YouTube and Instagram. Whilst testing the Gin they would be on YouTube watching anything from Rap Battles to People Falling Over, this was accompanied by Tweets and photographs of the Gin of choice, and affectionately labelling it “A Club”.
Through the world of social media, people responded to the pictures and posts asking, “Can I become a member of Gin Club?”. Slowly before and sometimes after nights out, the club grew in size. Gradually this club started meeting more and more, continuing to watch things on YouTube but more importantly to chat and drink Gin. First some Gin companies noticed. Then a festival noticed and asked, “Fancy curating a Gin bar?”, of course they said yes. BBC Radio Scotland noticed, “Fancy coming on the radio to chat about Gin?”, again they said yes. Before long they were speaking to Gin distillers from all over the world, their tweets became a blog, their private social media accounts became the Gin Club pages – it was official.
Then it was time to take things to the next level; organised nights with Gin tasting, music, banter and of course more Gin. Time to organise more Gin events. Time to get serious with blogging about the product they loved so much. And time to get a lady scientist to come in and organise the tall one and the shorter one into a well-oiled Gin machine….